Golden Circle

Change is not a reason for change

Change is not a reason for change

Simply put, companies evolve or die.  If GE had maintained the same product line it started with when the company was known as Edison General Electric (i.e. Edison bulbs and direct current), the company would never have grown to become the multibillion-dollar multinational conglomerate it is now.  However, like New Coke and Crystal Clear Pepsi, some changes are just not warranted.