Founded in 2018 with one purpose:
Helping businesses to succeed in the future
while executing in the present.
Every time a plane takes off, the flight attendant instructs "If you are traveling with a child or someone who requires assistance, secure your mask on first, and then assist the other person." Why is this instruction necessary? Because helping yourself before someone else in need is against everything our brains tell us to do in that situation. However, in this instance, it is exactly what needs to be done. The same goes for business. A business, especially a scaling business, needs to look at decisions today in the light of what those decisions will do to the strategy, culture, and scalability of the firm in the long run.